Category Archives: Rating Scales

How to choose a rating scale for your customer satisfaction questionnaire. Discussion of various scales used in market research surveys.

Scaling the Experience Ladder

Posted on September 9, 2010 by Andy

Scaling The Experience Ladder « GreenBook Market Research Blog Here’s an interesting article that points out how important the choice of rating scales is to your customer feedback efforts. And how so many businesses get it wrong! Shortly after I … Continue reading →

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