With all the hoopla about the iPad these past few days, I’ve been wondering about the feedback that Apple will get from its next satisfaction questionnaire.
Satisfaction Questionnaire for the iPad
If we were to survey Apple customers about how likely they’d be to recommend an Apple product to a friend or colleague, the responses would be as high as any consumer product company around. We’d find loyalty right up there with storied brands like Harley-Davidson. Or with major league sports teams such as the Yankees or Red Sox.
That kind of loyalty can’t be built without paying attention to what your customers have to say or without delivering outstanding products to the market. That means two things: maintaining an ongoing dialogue with your market and assuming the role of leader. Customers aren’t particularly good at telling you what to do next. At imagining the unimagined. That’s your leadership responsibility. But they are good at providing hints about what their problems, needs and frustrations are with current solutions. Listen closely and you’ll find your next opportunity.
If you haven’t done so yet, your first customer satisfaction questionnaire is a great starting point to beginning an extended conversation with them.
Here’s an example questionnaire for bloggers that’s easy to get started with today.
What would you ask customers if you knew they’d take the time to answer?
Bloggers and the Satisfaction Questionnaire
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